Brand Concepts

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Brand Positioning

A trustworthy leader in value investment.


Brand Vision

Cheung Kei Group is committed to becoming a respected and influential value investment holding group.


Brand Mission

As a professional investor, we are determined to pursue long-term value maximization.


Core Values

Honesty, Integrity, Prudence, Pragmatism and Win-win cooperation.


Brand Slogan

Winning people's trust with honesty, we can go further.